ModForm Principal, Jesse Sherburne, was the director of the team that designed the Industrial Design Trade Show Booth which represented the University of Alberta at the Toronto Interior Design Show. Thematically the booth was designed with inspiration drawn from the local environment. This inspiration was initiated by contemplating some the experiences that a city of the latitude of Edmonton Alberta offers its residents. An experience that is unique to such high latitudes is the early sunset and lack of sun hours during the winter. Because of the early sunset we often face a commute home in the dark, and experience our neighborhoods through their dimly lit interiors. This voyeuristic experience often instils a certain feeling of longing and intrigue as you become witness to the various domestic scenes and the surroundings they occur in. The booth emulated this experience by juxtaposing a black rigid exterior with a vibrantly lit contemporary interior visible through the cut out “picture” window that allowed trade show patrons to peer in and even touch the furniture products created by the students.